What is Google Rank Brain?


Google RankBrain

Google RankBrain is the algorithm Google uses to index the search results and display it on a page giving ranks to individual searches. The higher rank search result, displays on the top of the page above other results. The Google launched this algorithm on October 26, 2015. It was preceded by Panda and succeeded by Possum. The latest algorithm Google uses is called Fred.

Artificial Intelligence

Rankbrain is Google’s first Artificial Intelligence program that has the ability to embed high level language code in to vectors, which are mathematical entities used and understood by computers. Furthermore, Vectors are the way words and phrases are mathematically connected to each other.
The Rankbrain is efficient at guessing words and phrases that might have similar meaning to the original keyword intended. Therefore, the concept of auto suggest is the child of Rankbrain Artificial Intelligence.


Location sensitive

The Rankbrain shows the location from which the searches were originally entered. Thus, we have Google trends, which shows what a particular country or group of people are interested in searching for the moment.


Continuous Learning and Adaptation

Before, Google developed Rankbrain algorithm, it had to manually update any new feature the search engine engineers come up with. However, after launching RankBrain algorithm Google task of updating the algorithm has decreased considerably. It is because this artificially intelligent program is capable of learning new concepts and making connections accordingly. It can efficiently update the algorithm itself. For example, in an experiment a rank brain algorithm learned the capital of countries just by searching a good number of articles.

RankBrain Intelligence Outdoing the Engineers

Google tested the RankBrain against its best engineering minds. The engineers were asked to look at some pages and decide which of the page will rank at top of SERP Search Engine Result Page. Similarly, the RankBrain was tested to come up with the problem to same solution. To the surprise of most, RankBrain was correct 80% of times as compared to Google Engineers who were correct 70% of the times. This experiment shows how powerful the artificial intelligent RankBrain is. This is because the RankBrain is capable of learning and making new connections on its own, without any need of human interference. It makes new patterns, revises the SERP (search engine result page) and ultimately adds the new information to its knowledge base.
 

Current Contribution to Google Results

Currently, RankBrain is responsible for generating 15% of search engine traffic for Google. There are hundreds of signals that add up in an algorithm that decide what results appear on the Google page and how they are ranked.

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